Wednesday, March 26, 2008

Why Motorola is selling its mobile division

I really appreciate Bruce Nussbaum's blog on innovation and design. His latest piece is on Motorola's sale of its mobile division. He makes the point that Motorola develops great technology, but can't seem to put that great technology to use in products that consumers want to buy. The take away lesson is that companies need a systematic process for moving their R&D into the marketplace.

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