- Be the best
- Quit when you're not getting anywhere
- Stick it out if you think you'll succeed
Sunday, October 5, 2008
What's a marketing guru?
This marketing stuff is new to me, so I followed a link to an article about marketing guru Seth Godin. I read some of the entries on his popular blog and found it to be well-written and interesting. Cool. So I picked up his short book, The Dip, to see what a marketing guru says about marketing. Two hours later I was finished. I can sum it all up like this: