Tuesday, June 22, 2010

Turning license plates into commercials

I wonder if the speech IVR at the California DMV is going to have trouble with this one. California license plates may soon display ads and other commercial messages.

IVR: "What's you license plate number?"
Caller: Well, I'm not sure. If flashes and shows a movie of kids eating cereal, or something like that...
IVR: "Sorry, I missed that. What's the license plate number?"
Caller: I told you, it's just a bunch of pictures. Happy kids, parents, that sort of thing...
IVR: "Let's try one more time..."
...and so on. Seriously, though, wouldn't putting flashing messages on the backs of cars be just a little distracting?

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