Friday, November 5, 2010
WSJ discovers speech IVR
A story about speech IVRs appeared in a very unlikely place, the Wall Street Journal. The story emphasizes the importance of the sound of the voice as a driver of customer satisfaction, but there's really more to it than that. I think the sound of the voice is important, and have done research to show it, but customer satisfaction also depends on understanding why the customer is calling and providing the right functions in an intuitive manner. The Comments section really show more understanding of this than the author of the article. Thanks to Jenni McKienzie for forwarding this.