I'm a reader, and I always liked Borders bookstore. I was delighted when it opened a store in Bloomington, Ill., where I used to live and work. So I was dismayed to learn that it may soon close its doors. I used to drive past the local Barnes and Noble to go to Borders in Chapel Hill, but the CD selection was so ordinary I stopped going.
As the article in the Atlantic points out, the original owners sold the chain, and Borders has been owned by a series of companies with no particular interest in or skill selling books. Successful businesses have a tendency to attract business people who are interested in profit and who believe that good managers can manage anything. That's wrong - domain knowledge counts for a lot, and passion counts for more.
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