Saturday, March 26, 2011

Whac A Mole ideation sessions

Have you ever been in a brainstorming session where every idea that gets proposed is quickly beaten down by some of the participants? These are what I call "Whac A Mole" sessions, by analogy with the popular arcade game of the same name in which players score points for beating down mechanical moles as they pop up from their holes in the ground.

As we know, good initial brainstorming sessions try to generate a large quantity of high quality ideas, with judgment deferred on each idea until later rounds of refinement. That's a simplification of the ideation process, but you'd be amazed how quickly people join in with others to play whack a mole on new ideas.

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