Sunday, June 19, 2011

Stuck in DFW airport

What happens when two videographers' flights are cancelled and get stuck over night in an airport with their video gear? They make a great video. I'm envious.

STUCK from Joe Ayala on Vimeo.

Then they post it on their account at Vimeo and very quickly a million people see it and start commenting on it. Companies really need to understand that their service failures can become public very quickly. Like the brilliant United Breaks Guitars video, a couple of talented media creators got some payback for their treatment from the airlines.

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