Sunday, October 5, 2008

What's a marketing guru?

This marketing stuff is new to me, so I followed a link to an article about marketing guru Seth Godin. I read some of the entries on his popular blog and found it to be well-written and interesting. Cool. So I picked up his short book, The Dip, to see what a marketing guru says about marketing. Two hours later I was finished. I can sum it all up like this:
  • Be the best
  • Quit when you're not getting anywhere
  • Stick it out if you think you'll succeed
Sorry, apparently there are millions are rabid SG fans out there, but I don't get it. I felt like I'd just read an extended riff by Stuart Smalley. Perhaps his other books are a little stronger in content, but The Dip isn't the best introduction to marketing.

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